Thinking FreshAbuseedo Trading is the leading importer and re-exporter of fresh fruits and vegetables in the MENA region. It was established in 1973 by Mr Rasheed Abuseedo with the pioneering vision to bring fresh fruit to the region of Dubai. He was the first to travel across the desert from Jordan and to arrive in Dubai with truckloads of fresh citrus fruit.
We are dedicated to supplying high quality produce to the local and international markets, meeting the diverse demands of our customers and the end consumer. Fruit and vegetables are imported from all over the world and then re-exported from our head office in Dubai.
Careful consideration is taken when choosing our suppliers to ensure that the product we receive is always of the highest quality. A symbiotic relationship is key to the good business relationships that are developed.
As a company, we are aware that before those fruits and vegetables ultimately have the chance to reach consumers, they are grown and harvested with pride by the farmers who planted them. An understanding and respect for this process ensures that we invest great amounts of time in proper planning and handling of the fruit so that the consumer still has the opportunity to share in the good quality of the products imported. Providing the best to the end consumer is our guiding motto.
Transparency assumes significance as it helps the company gain goodwill and a good reputation in the market. We firmly maintain clean and clear dealings with clients with the assurance of credibility.
Today, our strong foothold in the industry is the result of our years of experience and expertise in the industry, as a reliable supplier and exporter of a fresh and delicious range of fruits & vegetables.