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FRUIT LOGISTICA 2020
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Horticultural Crops Directorate
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Vision
A globally competitive horticulture sector in Kenya.
Mission
To develop, promote, facilitate and co-ordinate growth of a commercially oriented Horticulture industry through appropriate policies and technologies to enhance and sustain socio-economic development.
Mandate
The Horticultural Crops Directorate is mandated to facilitate the coordination, promotion, and regulation of the horticultural industry in Kenya.
Technical and Advisory Services
Marketing Advisory Services
A globally competitive horticulture sector in Kenya.
Mission
To develop, promote, facilitate and co-ordinate growth of a commercially oriented Horticulture industry through appropriate policies and technologies to enhance and sustain socio-economic development.
Mandate
The Horticultural Crops Directorate is mandated to facilitate the coordination, promotion, and regulation of the horticultural industry in Kenya.
Technical and Advisory Services
- Organizing smallholders into production and marketing groups through contract farming by implementing the Code of Conduct thus improving producer-buyer linkages and serving as a mediator/arbitrator.
- Educating and training horticultural growers on production, record keeping, harvesting and post harvest handling especially for smallholders.
- Improving productivity through demonstrations on new technologies and introducing new crop varieties.
- Encouraging commercial farming and planned sustainable production to improve farmers’ income.
- Provision of specialized extension services and collaborating with other providers in the private and public sectors.
- Collaborating with other players in the industry on issues related to Maximum Residue Levels (MRL’s), EU regulations, sanitary and phytosanitary requirements and Codes of Practice.
- Collaborating with research and training institutions to generate new technologies and develop curriculum.
- Initiating farm certification and accreditation programmes aimed at promoting Good Agricultural Practices (GAP) and ensuring consumer confidence on food safety.
- Supporting formation of grass root commodity and regional based farmers associations.
- Promoting local utilization and consumption of horticultural products.
- Inspecting fresh produce destined for export to ensure conformity with international market standards.
- Developing quality standards for produce in the local market in collaboration with relevant stakeholders.
Marketing Advisory Services
- Registering and monitoring the exporters, ship-chandlers and processors.
- Collection, analysis and dissemination of horticultural export data.
- Monitoring market prices for export and local produce.
- Carrying out market intelligence in the local and export market.
- Disseminating market information.
- Coordinating, organizing and participating in local and international shows, trade fairs and exhibitions.
- Diversifying and developing new product lines for both local and export markets.
- Collaborating with stakeholders in the development of standardized packaging for the local market.
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FRUIT LOGISTICA 2020
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