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Pressemitteilung

Hortifrut purchases a non-controlling interest of BFruit, one of the leading berry Growers´s Organization in Portugal

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Weiterempfehlen von Hortifrut purchases a non-controlling interest of BFruit, one of the leading berry Growers´s Organization in Portugal

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• The agreement will allow Hortifrut to continue strengthening its leadership in the berry market in Europe, thanks to the know-how of BFruit in raspberry production in Western Europe, Hortifrut’s exciting new varieties and the growing commercialization of the berry category in the continent.
Hortifrut, a world leader in the production and marketing of fresh and frozen berries worldwide, has reached an agreement to purchase a non-controlling interest in the BFruit grower´s organization in Portugal. BFruit is one of the main producers of fresh berries and especially raspberries in Portugal, and this agreement further enhances Hortifrut’s strategy of boosting berry sales in Europe.

BFruit is a grower organization that uses top technology and environmental standards, in line with the sustainability strategy promoted by Hortifrut in all its operations worldwide. The organization is recognized by its high quality production and has logistics and packing facilities in Odemira and Guimarães.

“In the past years Bfruit is committed to develop berries production in Portugal, offering our growers the possibility to grow the finest berries while offering to the market the most flavored fruit produced with the highest standards of quality and food safety. Adding value to productions/ growers is Bfruit´s goal since its creation, this integration will strengthen our position and negotiation in the globalized berries market” said Fernanda Machado, CEO of Bfruit.

All the volume produced by BFruit will be marketed by Euroberry - Hortifrut's commercial platform for Europe - thus enhancing the existing vertically integrated business, and ensuring year round supply to its clients in Europe. Additionally, this will enable Hortifrut to carry out a faster commercial scaling of its strong pipeline of raspberry, blackberry and blueberry varieties coming out of its proprietary development programs, which have already demonstrated strong demand in other international markets.

“We are very proud of this agreement, because it enhances our vertically integrated berry platform, benefitting all of our European clients, our diverse production origins and Bfruit’s producers. In particular, in the short term this will allow us to increase our service level to our European clients with a high quality and year-round supply of raspberries, and in the medium term, to delight them with superior varieties of raspberry and blackberry varieties tested in Portugal with the experience and productive know-how of BFruit’s growers. We hope to materialize new plantations as early this 2020.”, said Juan Ignacio Allende, CEO of Hortifrut.

Hortifrut is a global business platform that connects the best growers in both hemispheres with the most important customers and markets in the world, delivering the best fruit all year round. It stands out for its unique business model, based on innovation, genetic development, sustainability, proprietary brands, own commercial platforms and the digitalization of its processes. Currently, the company has operations in North America, Central America, South America, Europe, Northern Africa and Asia.

Messen

FRUIT LOGISTICA 2020

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Euroberry Marketing S.A.

Euroberry Marketing S.A.

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Euroberry Marketing (EBM) vermarktet, verkauft und vertreibt frische Beeren unter der Marke SOUTHERN SUN in alle Länder Kontinentaleuropas, Großbritanniens, und Irland. EBM wurde 2003 von Hortifrut S.A. einem führenden chilenischen Beerenproduzent mit Präsenz in Argentinien, Uruguay, Mexiko, USA, Spanien und Polen gegründet. 2005 wurde Atlantic Blue, seit 1992, der wichtigste Blaubeerenproduzent in Südspanien, zum Partener von Euroberry Marketing. Beide Firmen sind stets in der Lage, über EBM den Markt mit frischen Beeren über die 52 Wochen des Jahres zu beliefern.

Messen

FRUIT LOGISTICA 2020

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