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As consumers become increasingly food-conscious, retailers face the challenge of maintaining and boosting consumer confidence in the produce they sell. But unfortunately, it only takes a single scandal to undo years of good work. The story of what happened to sales of Spanish peppers in Germany after mass media highlighted excessive residue levels is warning enough. Food chain partnership brings retailers significant benefits. The production process is characterised by traceability and transparency. Controlled, consistently high quality enables retailers to build up consumer confidence in their produce. A constant supply of produce ensures daily availability. Efficient production methods and fewer losses mean competitive prices. All this adds up to greater customer loyalty, higher sales and better profits for the retailer. In a highly competitive retail market, food chain partnership can make all the difference.