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Valfrutta: the branded fresh - 100% Italian Premium QualityThe Valfrutta fresh fruit brand means a world of Freshness and Genuineness, a cooperative farming system made up of 17,000 producers, people and values, respect for nature and passion for its fruits.
Daily, our producing partners devote themselves to offer all the tasty quality of a fresh, safe, and best natural seasonal product. This allows Valfrutta to be able in providing delivery plans for top products, focused not only on quality but on volumes as well.
Products: Pears, Stonefruit, Kiwi, Citrus, Tomatoes, the sweet horn-shaped Cornelio ® pepper (Valfrutta has exclusivity for) and whole 100% Italian fruit and vegetables range.
“Always tasty” is the everyday promise to customers, being Valfrutta’s challenge to offer a best variety produce selection, picked at right ripening time, carefully controlled according to strict quality standards, personally packed by the producer: the only way, fruit can keep all freshness and genuineness.
Safety is result of our producers’ passion for the land and its fruits. Valfrutta’s continuous attention, from field to table, ensures to consumers a safe and natural product thanks to the certification of production system, environmentally friendly farming techniques and direct control of each phase of supply chain.
High organoleptic standards is another precise task undertaken by Valfrutta. The carefully check by out-house experts of the conformity to Valfrutta Fresco specifications, in order to meet customer’s approval, is one of the key premise for the products to obtain the Valfrutta brand.
Finally, Valfrutta supports and undertakes promotions campaigns on sale points and advertisings on main media to persuade and encourage customers to taste its fresh products under the motto: “always tasty, safe and 100% Italian”.